Maximize the positive social and environmental impact of your startup.
We’ve been witnessing the regular launch of many such startup, ones variously categorized as impact startup, sustainability startup, social entrepreneurship and greentech. As you can see, the notion of positive impact is integral to these category titles and to the missions and/or statements attached to them. And since their purpose is to maximize positive impact in their chosen areas, it is crucial that startup creators map these impacts, and that they deliberate on the hypotheses and assumptions of change their organizations wish to bring to the world.